In 2007 Divinely D'lish, a local granola company devoted to producing hand made products, found itself with a successful product line in need of a new name, identity and packaging. Wanting to remain true to the founder's unique history, we developed a name only after scouring her personal journal entries (she had a collection of rabbits hopping around outside of her kitchen when she was growing up in rural Texas). Utilizing simple, two-color graphics with an iconic punch, the new packaging system is a commercial success, allowing the delicious product to expand its retail avenues to Dean & Deluca and Whole Foods Market. The bold color coding and icon system denote specific flavors as well as as well as each product's unique health benefits.
